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Born by the Mountains

Vine Fly Co. blends mountain spirit with fly fishing passion to outfit your outdoor adventures.

Our Story

Vine Fly Co. was built from a deep passion for fly fishing and the outdoors. Based out of the Lake Tahoe area and the Sierra Nevada, this brand represents more than just apparel — it’s a lifestyle rooted in early mornings on the water, mountain air, and chasing something real.

Every piece is inspired by time spent on rivers, in the mountains, and away from the noise. Vine Fly Co. is for those who live for the outdoors, who respect the water, and who find purpose in the pursuit.

This isn’t just clothing — it’s a reflection of a way of life. From Tahoe waters to Sierra peaks, we’re built for the journey.

Our Roots

Moments from Tahoe’s rivers and Sierra peaks.

panoramic photography of person walking in forest
panoramic photography of person walking in forest